One of the latest trends for promoting your business online is by SMM (Social Media Marketing). This marketing strategy allows you to create a brand for your business, as well as gain traffic to your website. Social media like MySpace, Facebook, Flickr, YouTube, Digg, and others give you the opportunity to submit photographs, videos, pod casts, and news about your company and the services and products it has to offer. The entire process,however, can be quite time consuming. There is an exception-Twitter!
If they’ve been out of work for awhile, your unemployed friends, family members, or colleagues may be starting to doubt their skills and capabilities. Help them find places to contribute so they can keep their minds sharp and their self-esteem high. If you run a community organization, ask them to volunteer. If you run a business that they are familiar with, ask them for their feedback or opinion. If you have a project that you need help with, see if they’re willing to freelance or consult for you.
You meet someone that you’d like to get to know better and you have a conversation with them, you ask about them, you share that you care. With Twitter you do this by starting your post off with @ and the change twitter handle (no spaces) of the person or people you want to talk with.
As you create business cards for your organization, don’t think gimmicks or tricks. Rather, ensure the card does its job by conveying information about you and your business to the right people. The following tips can help to make that happen.
Ensure that you manage all your business dealings with the highest of integrity, service and honour, and that your customers are happy to recommend you to their extended network.
Fill the user profile: The first step to branding yourself is to completely fill your user profile. If you want to gain followers, you need to have an impressive profile. If your account does not look legitimate, customers will not even give it a second look. So before you fill in your user profile check other websites and change twitter handle profiles and follow the same format for yours. Do not market yourself as an expert unless you are one. It is always better to put forward your skill set and passions and brand yourself based on them.
Or on that same postcard, send them to a squeeze page on your website with a specific white paper or eBook in return for registering for your newsletter. Now you have proved your value with some educational material for your prospect, and you have gleaned their email address as well for ongoing marketing. Not a bad quid pro quo. I’m a big believer in the give-to-get mentality.
Accept the fact that the blogger doesn’t report to your marketing vice president. You get the pickup! The blogger reaches every hospital CFO on the east coast. Leads come flying in. And your boss storms over angry because the post doesn’t include a link to the product page, waving a printout of the blog post for dramatic effect. Bloggers aren’t on your payroll. Provide them with great, relevant and accurate content. Make yourself available. But don’t expect them to follow a script. Expect an honest review of your product that may include criticism. Expect that your branding and messaging guidelines mean nothing to the blogger. Expect omissions. But get your initial messaging right, get a good pickup in front of the right audience, and expect good things to happen.