The advertising medium in 2010 is quickly changing. Phone books, radio, television, and print advertising are falling away. When people want to look something up or or need information they go to the Internet. Of course we all know that Google is the top search engine they use.
Allinanchor shows you the top number of websites with that particular keyword in their anchor text. If you are ranked #1 for allinanchor, you should soon be ranked #1 for that certain keyword.
A local search engine optimization birmingham company that is put together well will have several departments. It will have appointment setters, a sales team, website designers, coders, directory submitters, article and content writers, and some type of customer service department. It takes a full staff of everyone working together to rank a website on page one of Google.
We worked with one client for several years. In the early phases of their campaign they selected some really poor keywords. We let them know this but they were insistent that we move forward. We were able to get most of their keywords ranked very well on the search engines, but as we suspected, sales did not increase. Every few weeks the client would call us asking if there was anything else that can be done to increase sales. We often made suggestions on how to improve their site along with recommending they change their optimized keywords. The site improvements they considered local seo and often made. They keyword changes were considered but never approved. Eventually they left us.
Link development is just one example of ongoing work that should be done on a consistent basis. In simple terms link development is how the search engines find your site. The more links you have coming in, the sooner you will be found.
There are some cheap seo services out there that offer thousands of links to your site. While this does sound enticing, don’t be fooled. I was fooled multiple times with this when first starting out. What I eventually realized is that these thousands of links are low quality and basically worthless in Google’s eyes.
Even if you get decent results and conversions with the paid advertising, stop your ads and your income is a plain zero. Web traffic from organic listings – this is what makes internet marketers rich. Not only because this traffic is free, it’s a lot more targeted and convertible because of its trustworthy nature.
There are a lot of products out there – all at varying costs. I recommend you visit your favorite search engine and look for ‘seo tools’ and see what you get for a response. Then I would definitely test each one’s demo version thoroughly before investing in any one of them. A good tool is worth the investment but there are so many great options out there that it’s best to shop around and try before you buy.