I’ve only been using Twitter for a few months, but I quickly learned that 1) there’s a few different ways to use it, 2) if you are using Twitter all by itself, you are only seeing a tiny glimpse of its power, and 3) it can get addictive. It’s a great place to get updates and socialize, but it can be an effective marketing tool when used correctly.
Social presence is also a must nowadays so go ahead and create Twitter, Facebook, Purchase Aged LinkedIn Accounts. Customize your profiles and make them look good. Twitter and Facebook require no further presentation but you should know that LinkedIn is a social network for business professionals so it might be a good place for you to make contacts in your niche.
Many businesses don’t know how to effectively use LinkedIn as a lead generation tool. To help solve this problem, I’ve compiled a listing of LinkedIn best practices to help you accelerate revenue growth this year.
Technique: Before you go on an appointment with a client, visit their LinkedIn profile. One of their connections could be a good candidate for your product or service. When you visit your client, ask them if they could help you by way of providing an introduction to the individual as they know them.
Make your offer irresistible: Add bonuses to make your product more attractive. For example, if you are selling some cookware, you might add an eBook with recipes as a bonus or a cooking gadget. The best bonuses are perceived as valuable by your buyer and don’t cost you a lot of money.
Identify 10 thought leaders in your industry who share high quality content which is valuable to your clients. Include friends and partners who will help you by cross promoting. Connect with them on LinkedIn, follow them on Twitter, join their Google or Triberr groups. Set up a process to review their content and re-post to your network.
Add the LinkedIn Share Button to your WordPress.org blog which will enable not only you but visitors to your blog share content to their LinkedIn network.
Set this up just once and you have set up a beautiful traffic triangle forever. Now every time you publish a new article it will be automatically announced on your Twitter stream and on your LinkedIn stream. Just as this article will be when it is published.