Business speakers, ask yourself this question: what do you get by knowing the ages, genders, and education levels of your audience? Do these demographics improve your presentation skills? The answer: you get a lot of demographic information that rarely helps you customize a speech that is meaningful to that audience.
By tracking your prospect’s behaviors, you can redefine interest level and what is often called: ‘warmth.’ This raises your standards and can help you focus on the people who are most likely to become customers.
Use visuals whenever possible. Some basic rules for PowerPoint are that your slides should always be in color (no exceptions) and use graphics. If you’re talking about going green, for example, show video, photographs, or clip art that represent what you’re saying in each slide. Don’t hesitate to be humorous if it feels right for you.
If you have no time or desire to learn presentation training, then at least do your part and give a speech. Failure to do so would constitute the worst mistake of all. More important than effective public speaking is actually speaking in public.
Eye contact helps indicates your interest in the people in the audience. It increases your credibility. When you make eye contact with people in the audience, you increase your chances of getting your message across. Eye contact helps you establish a connection with the audience. When you make eye contact with people as you are speaking, you build one to one bonds with them.
37. Just begin. The difficulty is in beginning. Often it’s the thinking of what to do and how to do it that causes the inertia. Once you’ve done that it’s easy. Start anywhere – start with anything. Do a table of contents of a report, for example.
Highlight your competitive advantage. What is it that you offer that your competitors don’t? What set your coaching programs apart from the rest? What makes you the best in your chosen field? You will need to communicate these to your prospects so you can convince them to choose you over your competitors. As you know, this can lead to more sales leads and of course, online revenue.