Worldwide of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we utilize it to grow our organisations?
Digital Marketing Defined
Digital marketing is the marketing and promo of organisations and their brands through digital media channels. Digital media, at the moment, consists of sites, social media, radio, television, mobile and even forms of generally non-digital media such as billboards and transit indications. Essentially any marketing media that is delivered digitally is considered digital marketing.
This leaves just numerous kinds of person-to-person (P2P) marketing, print marketing and direct marketing outside of the digital marketing umbrella. Even then, print advertisements, direct mail, print directory sites, billboards and posters are all beginning to link to their digital equivalents. With items like URL landing pages, QR codes, web banner advertising, online directory sites and text codes, standard marketing and advertising usually has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing firms, entrepreneur and consumers alike. The ever-increasing need to show measurable outcomes makes going digital a dream for the digital marketing firm. Most digital media, consisting of sites, social networks and mobile marketing is a lot easier to track than traditional marketing media such as print advertising.
For company owner, numerous types of digital advertising are really low cost. Having a web existence, engaging consumers in discussions through social media and e-mail marketing are low cost options to print marketing and direct-mail advertising. These digital channels are available to services of any size, and assist to even the playing field for start-ups, small businesses and independent consultants looking for new organisation.
For customers, the fast lane of life makes digital marketing a must. When customers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile phones or head to our computer systems for answers – and we discover them quickly.
Utilizing Digital Media to Build Your Company and Brand
No matter what size your company is – big or little to medium sized company/ enterprise (SMB or SME) – you can effectively market your organisation through low-cost digital channels. The foundation of your marketing efforts will be your site. Invest carefully in your website, and make certain that it does the following:
Effectively represents your organisation and brand (look, messaging).
Sufficiently speaks with your target market.
Can be discovered by searchers on top search engines.
Is current and quickly accessible.
Provides several channels for client communication.
Connects to other marketing efforts.
It is advised that you deal with an expert website design company that is knowledgeable in web development and search engine optimization. Due to the fact that your website is the foundation to and from which all other digital channels will lead, it must be considered one of your leading organisation investments.
When you have your site total, the next actions would be to launch regular monthly or bi-monthly email projects, and get in touch with clients by means of social networks. If you are really on a shoestring spending plan, these are efforts that can be done internal (by somebody with the appropriate knowledge) or for a low cost by an outside digital marketing firm. Make sure that all of your efforts lead clients back to your site where they can fully engage with your business, products and services, and pick the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click marketing. Many companies today rely greatly on being found online to gain new consumers. A typical mistaken belief among business owners is that simply having a site implies that customers will find it. Not so. Your site should be constructed with specific keywords and phrases, meta data, page material and connecting strategies that will assist it reach leading search rankings.
Because many keywords and expressions have stiff competition for top search rankings, you will need to supplement your natural seo efforts with pay-per-click advertising. Getting established with pay-per-click ad campaign can be a little daunting, but with a little time, effort and guideline, that too can be achieved in-house, or for a reasonable cost through an outdoors digital marketing firm.
Beyond email, social networks marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile marketing, radio, tv, electronic signboards and much more are available as marketing outlets. Whatever digital efforts you select, they should all link and tie into your foundation – your business site. Learn more about #1 digital agency here.